Who is Jonathan Rios?

D Cero Music, co-founded by the talented Jonathan Rios, is an independent music label and media production powerhouse based in Tijuana, Baja California. More than just a label, D Cero Music embodies a vibrant way of life, deeply rooted in the cultural heartbeat of Mexico. It is dedicated to elevating Mexican music—spanning genres from corridos to reggaeton—while nurturing new talent and giving back to the barrios of Tijuana and beyond.

Mission and Vision
D Cero Music is driven by a passion for showcasing the rich, dynamic sounds of Mexican music to a global audience. The label strives to position itself as a leader in the music industry by blending traditional genres like corridos with modern influences such as reggaeton, creating a unique and captivating sound. Its mission is to uplift emerging artists, helping them achieve their dreams while staying true to their cultural roots. D Cero Music is committed to authenticity, innovation, and global outreach, aiming to put Mexican music on the world stage.

A Platform for New Artists
At its core, D Cero Music is a beacon for aspiring musicians. The label focuses on discovering and nurturing new talent, providing them with the resources, guidance, and exposure needed to establish their careers. By offering professional support in music production, sound engineering, and distribution, D Cero Music empowers artists to transform their creative visions into polished tracks that resonate with audiences worldwide. Notable artists like Jonathan Rios, who has collaborated with regional Mexican stars such as Máximo Grado, Crecer Germán, and Grupo H100, exemplify the label’s commitment to fostering dynamic talent.

Media Production Powerhouse
D Cero Music goes beyond traditional music production, operating as a full-fledged media production powerhouse. The label leverages modern platforms to amplify its artists’ reach, producing high-quality music videos, live performances, and digital content that captivate audiences. Their artists are known for drawing thousands of views during live performances, showcasing their ability to connect with fans through electrifying shows and engaging online presence. From studio recordings to visually stunning media, D Cero Music ensures its artists shine across all platforms.

Giving Back to the Community
Deeply connected to its roots, D Cero Music is committed to giving back to the barrios of Tijuana and communities across Mexico. The label sees itself as a movement that uplifts local culture and supports the next generation of artists from underrepresented areas. By investing in the community, D Cero Music fosters pride in Mexican heritage and provides opportunities for young creatives to thrive, ensuring that the barrios remain a source of inspiration and talent.

Dynamic and Diverse Music
D Cero Music’s roster is a testament to its versatility, with artists who seamlessly blend genres like corridos, rap, and reggaeton. This diversity allows the label to appeal to a broad audience, from fans of traditional Mexican music to younger listeners drawn to modern urban sounds. With a repertoire that includes over 300 songs from artists like Jonathan Rios, D Cero Music is poised to release a wealth of new music that showcases years of creative development.

Global Ambitions
With a focus on global distribution, D Cero Music is working to bring its artists’ music to streaming platforms like Spotify, Apple Music, and beyond. The label’s innovative approach to marketing and distribution ensures that its music reaches fans worldwide, breaking down cultural and geographical barriers. By combining a social media-first mentality with non-traditional marketing strategies, D Cero Music is carving out a space for Mexican music in the global industry.

A Way of Life
D Cero Music is more than a label—it’s a lifestyle that celebrates creativity, resilience, and cultural pride. It represents the hustle and heart of Tijuana, channeling the energy of the barrios into music that inspires and uplifts. For D Cero Music, every song, performance, and collaboration is an opportunity to tell the stories of Mexico and its people, making it a true powerhouse in the independent music scene.